Fueled by Intuition: How to Push Through the Messy Middle of Entrepreneurship with Deirdre Tshien

The entrepreneurial journey is a winding, twisty path to fulfillment. It’s messy, disconnected, and doubt-filled - and sometimes you can’t help but ask “am I on the right path if it feels this hard?”

What keeps us going is the gut-instinct that we’re doing the right thing, and when we lean into this instinct, even the failures make sense. 

How do we get through that messy middle of building a great business? Why is it sometimes necessary to fail in a business? 

In this episode, I’m joined by the founder of the world's first AI-Powered Podcast Copywriter, Capsho and author of Honey Trap Marketing, Deirdre Tshien. She shares her amazing entrepreneurial journey and the power of trusting her intuition.

Three Things You’ll Learn In This Episode 

Why failure is sometimes the only option 

As entrepreneurs, when do we have to make the hard choice to write off our business? 

Navigating the hard parts of entrepreneurship 

How do we avoid falling into stories that don’t serve us?  

The power of “Content Honey Traps” 

What tactics can we use to create so much curiosity it compels people to take the next step in our funnels? 

Guest Bio 

Deirdre Tshien is the CEO & co-founder of Capsho, the world's first AI-Powered Podcast Copywriter, and is also the author of Honey Trap Marketing. Over 8 years ago, Deirdre embarked on her entrepreneurial journey spanning hospitality, fashion-technology, e-commerce, done-for-you digital marketing services, coaching and now AI-Powered Software.

Having started multiple businesses - some which have grown and some which have failed - she has lived through all the ups and downs of business and podcasting.

For more information, follow or connect with Deirdre on Instagram, LinkedIn and Facebook. 

To sign up for the beta version of Capsho, head to https://beta.capsho.com.