Matchers vs. Sales Consultants: Why Some People Excel in Sales and Others Don’t

In the world of sales, a lot of really great people struggle to hit their numbers - not because they are bad at sales, but because they don’t resonate with the prevailing sales methods. 

Not every salesperson will feel motivated in a typical high-pressure, high-volume environment. If the traditional approach to selling makes you feel icky, and you prefer to succeed through connection and relationship, you’re a matcher, and this is a very different archetype to a sales consultant. 

Many matchers struggle to meet their goals because they believe they don’t measure up - but the problem isn’t you, it’s how you’ve been trained. 

What’s the better approach for matchers, and how do you motivate them? In this episode, I’ll share the two camps of salespeople and how to specifically thrive as a matcher. 

Three Things You’ll Learn In This Episode 

What hampers your ability to be a strong matcher 

How do we do away with the subconscious belief that we’re not doing well at sales because something is wrong with us? 

Quantity cold vs. quality warm 

What are the different types of leads and which category works best for the matchers?

How to motivate a matcher

If matchers aren’t money-motivated or motivated by the usual rewards salespeople get, what do they care about? 

Prosperity Program Link:

https://angelakristentaylor.com/mastery-program-page

Download your Matcher’s Accountability Checklist:

https://angelakristentaylor.activehosted.com/f/9