Meet a Sales Matcher: Why Training Fails Anyone Who isn't a Sales Shark with Lisa Ford

The real estate industry provides ample training, but only for a specific kind of agent - the sales shark who is motivated by hitting the numbers. Sales matchers, who are in it to connect and serve find themselves feeling a little left out of the education, hampering their performance. 

The good news is, there isn’t just one way to sell, and if we can facilitate coaching and training for the matchers, we can make a bigger impact possible. 

In today’s episode, I’m joined by self-identified sales matcher, Lisa Ford. She shares the struggles she’s had with traditional sales training, and why leaning into her matcher status has made a difference in her business.

Three Things You’ll Learn In This Episode 

Quantity cold vs. quality warm contacts 

Why is the idea of contacting people cold so off-putting for sales matchers? 

The motivation of sales matchers 

Why does the typical, competitive, numbers-driven approach of sharks fail to connect with matchers? 

How to support the sales matchers in your organization 

Most sales training is designed for sharks, not matchers. What do matchers need to thrive? 

Guest Bio 

Lisa Ford is a real estate agent in Orlando, Florida at eXp Realty. For more information, head to http://www.lisasellsorlandohomes.com/ and find her on Facebook